How Analytical Reporting Enhances Your Chances of Success

Businesses, non-profit organizations, and government institutions all across the country are using analytics to identify problems and solve them quickly. Businesses might use analytics to predict whether the time is right to launch a certain product. Governments use analytics to see if a policy was a success or failure. Even sports team use analytics; baseball games are now awash in analytical numbers, as teams use statistical information to decide on hitting rotation and defensive alignments.

Individual homeowners can use business analytics too. By using scores of data organized in the right way, you can make better decisions for your home purchases.

Analytical Reporting: Enhancing Your Real Estate Decisions

What is Analytical Reporting?

First, let’s make sure we understand analytical reporting. This is simply the practice of looking at data to help make decisions. Offering both information and, in some cases, analysis of the data, analytical reports allow for quicker, easier decisions and a better understanding of operational or business practices.

They can also help to visualize data. For example, a pie chart can help business executives better understand the percentage of revenue that comes from a specific division of the company.

It’s important to note that analytical reporting does not make a choice for you. On the contrary, it is simply used to guide a decision. Like a map that shows different routes, the ultimate decision is yours. Analytical reporting simply helps with the decision process.

There are many uses for analytical reporting, but it’s often seen as a tool for large, wealthy organizations with a ready supply of resources. Branches of the federal government, Fortune 500 companies, and Major League Baseball teams use analytics. But not everyday, moderate-income homeowners and real-estate investors…right?

As we’ll show, analytical reporting can be used by virtually any homebuyer to make a better choice.

How is it Applied to Real Estate and Mortgages?

Analytical information can help you make a better choice by providing information on various situations, including…

Rent vs Buy

There is a constant debate between the benefits of renting a property versus actually owning your own home. The truth of the matter is that everyone’s situation is different, and only an analysis of your personal position, including income, future goals, and debt obligations, can actually create an answer. With analytical reporting, you can see how much it will cost to begin owning a home, as well as how much you might save over the years and decades. However, it can also show the cost of renting, as well as the potential short-term savings that come with avoiding home repairs and other issues.

Property Appreciation

No prediction about the future is 100% guaranteed accurate, but one of the virtual certainties is that property values will go up. How much they will go up, however, is less certain. Using analytical reports, you can get a better idea of how much your property may gain in value.

The right data can help you make a choice on a specific property or neighborhood.

Analyzing a Neighborhood

Perhaps you want to know if a certain neighborhood is right for you. In this case, analytics can once again be used to guide a choice. Analytics can be used to analyze crime rates in a certain neighborhood or to find information on property appreciation on one side of a street versus another. If you want to know, for example, how appreciation compares in one suburb versus another, analytical reporting can provide the information you want.

Broad Property Comparisons

Another option for using analytical reporting is to compare properties. You can use a variety of data points to help guide your decision, and these can be as simple as basic prices or as complex as the predicted growth in value per square foot. No matter what specific data you want to utilize, having the ability to compare properties can make a decision much easier and more reliable, while making you more confident in your final choice.

Consumer Debt Analysis

With the right analytical reports, you can also analyze the potential debt that will come from using a specific property with a specific loan. For example, you can look at buying both House A and House B with a conventional loan, then look at the data for purchasing House A and House B with a USDA loan. By analyzing the potential debt, you become a far more informed consumer.

Rental Property Cash Flow Analysis

Another option for your analytics is to analyze the flow of cash that will be generated by a rental property. This can include not just the monthly rent checks, but the numbers can be modified to take into account your mortgage payments, giving you a clear picture on your potential earnings. The numbers can also be adjusted to include potential costs of ownership, such as maintenance and repair cost or the costs that go to a rental-property management company.

When Analytical Reporting Falls Short

While analytical reporting can give you a wide variety of information, there are certain variable it can’t gauge. In general, these come down to preferences, which are extremely difficult to quantify. For example, if you are using analytics to compare renting vs. owning, hard data can’t measure your disdain home maintenance, which is often avoided when you rent. Neither can it measure the personal pride you get from caring for your own property; these are personal factors that will play in your decision, and neither can be measured with hard numbers. 

Remember that analytical reporting is a tool, not an advisor. It can’t make the decision for you, but it can help you measure and compare some of the most important factors in your decision. Sometimes, simply seeing the numbers in an organized, clear fashion is enough to help you along.

Work with a Lender Who Provides Excellent Analytical Reporting

If you want to find out how analytical reporting can enhance your real estate purchase, contact our staff today. We offer a variety of reports that help you make an informed decision, allowing you to make the best possible choice.

You don’t need someone to make the choice for you, you simply need someone to show you the right information. That’s what you’ll get when you work with our dedicated staff, so contact us today!



Incredible Turnaround and Stellar Customer Service. Chad and his team helped us get into our first home here in San Diego. When we first started the process we were skeptical it would even be worth applying. But Chad and his team walked us through the whole lending process with integrity and know how that surpassed our expectations. After helping us to pull together our pre-qualification, he and his team stayed at the ready. Before we even walked up to a home we were seriously interested in he had the data we needed over to us and our realtor. After finding the home we wanted to place a bid on, we were able to place a bid with a matter of a few hours. Then, after having our offer accepted, he had our loan package completed and the keys in our hands in under a month — I am pretty sure it was less than. Like I said, incredibly fast and professional turnaround. if you are looking for a motivated lender who can walk you though every detail and have your back every step of the way, Chad and his team at HomePoint Financial is your best decision. Recommend them highly!”

Great Job Chad Baker Team & Homepoint!
I was very impressed with the professionalism and quick response times from Chad Baker & his team during the entire process. I would highly recommend Home Point for mortgage needs. Great Job! ”

“Chad and The Chad Baker team really helped me from start to finish with my loan process. They were extremely responsive and provided me updates on a daily basis. I had a few personal issues that they helped me work through so I could get the best loan program and best rate. Very knowledgeable about the industry, rates and trends. I HIGHLY recommend Chad and his team. I’m happy to offer a reference upon request. Please ask Chad for my contact information.”

I hope you enjoyed reading this article. It's my goal to keep you updated with the latest real estate mortgage news. I'm proud to provide you with 100% original and unique content. Subscribe now to get high quality real estate mortgage content and articles delivered directly to your inbox. Chad Baker is Regional Manager for Cross Country Mortgage. Chad is consistently recognized in the top 1% of mortgage originators in the United States 2011-2019. Got a question for Chad? Call (858) 353-8331 or submit your question online